Group identification

This call identifies a specific account in Accoil and associates users with it. It is useful for tracking organization-wide metrics in B2B SaaS applications.

Key Usage Notes:

  • We recommend sending at least name (string) and created_at (ISO 8601 formatted string) in the traits.
  • The group_id should match the identifier used in external systems like HubSpot or Intercom for seamless metric synchronization.
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